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8 Tips for Crafting Irresistible CTAs

Published Wed, 12 Feb 2025 18:25:12 GMT

“If you don’t ask, you don’t get.” Mahatma Gandhi’s famous words summarize the mission and purpose of a marketing call to action — or CTA.But what is a call to action, really? It’s a short phrase that prompts a target audience to take a desired action — like purchasing a product, downloading a white paper, or subscribing to a newsletter. Some common CTA examples you’ve likely seen include Buy Now, Subscribe, Contact Us, Read More, and Add to Cart.CTAs can appear anywhere on the user journey — from social media posts to emails, paid ads, landing pages and websites, blog posts, and more. In digital formats, they can be clickable buttons, pop-up boxes, or banners. They can even be as simple as a piece of hyperlinked text.While CTAs are short and sweet, thriving businesses and successful marketers always give them attention. That’s because they are crucial in getting your target audiences to act.A Good CTA Makes a DifferenceThe best, most ...

Former Denver Nuggets player James Ray, drafted fifth overall in 1980, dies

Published Wed, 12 Feb 2025 18:25:12 GMT

Former Nuggets player James Ray, who spent three years in Denver after the franchise drafted him fifth overall in 1980, died Tuesday due to complications from a surgery in Gainesville, Florida. He was 66.Ray lived in Jacksonville with his wife of 43 years, Phyllis (P.J.), who cared for him as he faced a number of medical obstacles after his basketball career. In 2007, he was given three months to live without a lung transplant. The National Basketball Retired Players Association established a fund that received donations from Nuggets great David Thompson among others, and Ray eventually underwent a successful transplant in February 2008.He was told he had five years to live after the transplant but lived 16 more. Along with his wife, Ray is survived by his son, Jarvis.“Every day after that was a gift to us,” P.J. Ray said. “And I just take comfort in that. He’s been through a lot.”A 6-foot-8 power forward from New Orleans, Ray was drafted by the Nuggets...

How to recycle your 2023 Christmas tree around Denver

Published Wed, 12 Feb 2025 18:25:12 GMT

What do you do with your Christmas tree once the holiday is over?For those with artificial trees, it’s as easy as sticking back in the closet. But if you took home a natural Christmas tree this holiday season, Denver is opening recycling centers across the city to give those trees a second life — as mulch.Beginning Jan. 2, Denver residents can recycle their Christmas trees at 11 drop-off sites across the city, as long as all decorations, lights and tree stands are removed first, according to a Wednesday news release from the city.On weekdays from Jan. 2 to Jan. 31, residents can recycle their trees at the Cherry Creek Transfer Station (7301 E. Jewell Ave.), Havana Nursery (10450 Smith Road) and Central Platte Campus (1271 W. Bayaud Ave.) from 8 a.m. to 2 p.m.If you wait until Saturday, you can choose from eight locations, also open from 8 a.m. to 2 p.m.:Sloan’s Lake Northwest Parking Lot (West Byron Place and Yates Street)Bruce Randolph (East 40th Avenue and Steele Stree...

Bodies found in Seal Beach home were mother and son; murder-suicide likely

Published Wed, 12 Feb 2025 18:25:12 GMT

Police in Seal Beach have concluded their investigation into the deaths of two people found inside a home Wednesday and have determined that the two were a son and his elderly disabled mother.The two were found around 8:30 a.m. at a home on the 600 block of Ocean Avenue.Police responded to the home after a caller from out of state reported that their brother was “having issues with their elderly mother.”Investigators have pieced together what led to the deaths and the incident appears likely to have been a murder-suicide.Police say the 65-year-old son was living with his 84-year-old mother at her home in Seal Beach. The elderly woman recently suffered a "temporary" medical emergency that required constant care and attention.Family members were apparently in the process of establishing in-home care, but the son was taking care of his mother in the meantime. Investigators conducted numerous interviews and determined that the son had begun expressing frustration about the situation and...

Arizona man rescued after driving past locked gate, getting stranded in Ventura County wilderness

Published Wed, 12 Feb 2025 18:25:12 GMT

An Arizona man was rescued in a remote area in the Ventura County backcountry after being stranded for several days.The man, identified as a 65-year-old Phoenix resident, was found Tuesday, four days after he drove past a locked gate and into a secluded area with no cell service.According to the Ventura County Sheriff's Department, deputies from the Lockwood Valley station responded to a forest service trail gate in the Grade Valley area that was locked for the winter.These service trail gates are locked each year by the United States Forest Service to prevent motorists from getting stuck and stranded in winter storms. Deputies were only in the area because another motorist was also stuck behind a locked gate and was able to call for help. Deputies arrived at the area to unlock the gate for that motorist, at which point they were informed that there were other vehicles stuck behind the gate.A deputy and a dispatcher searched the area for other vehicles when they noticed a faint ligh...

California to become first state to offer health insurance to all undocumented adults

Published Wed, 12 Feb 2025 18:25:12 GMT

For the first time, undocumented immigrants of all ages will qualify for Medi-Cal, California’s version of the federal government’s Medicaid program for low-income people.The new guidelines will make California the only state to fund comprehensive health care for undocumented immigrants beginning Jan.1, 2024. “This historic investment speaks to California’s commitment to health care as a human right,” Sen. María Elena Durazo (D-Los Angeles) said in a statement. These California cities are increasing minimum wage in 2024 Gov. Gavin Newsom announced in May that a new budget deal with the Legislature included Medi-Cal expansion that would cover more undocumented adults.The program expansion is expected to provide health coverage for about 700,000 undocumented residents between the ages of 26 and 49, according to Sen. Durazo. In 2015, the state began to allow undocumented children to receive health care through Medi-Cal and then in 2019, the eligibility guidelines were extended t...

Dusty Baker hints at possible return to SF Giants organization

Published Wed, 12 Feb 2025 18:25:12 GMT

Dusty Baker, who retired from managing in October, probably isn’t the type to quit baseball cold turkey. He could even return to the Giants, the franchise he managed from 1993 to 2002.Baker, 74, said on Friday that he’s had discussions with Giants CEO Larry Baer about joining the organization.“I’m looking forward to this next chapter,” Baker said on 95.7 The Game. “I’m also actually talking to the Giants. I talked to Larry Baer the other day about the possibility of maybe even joining them, and so we just have to see how things work out for all of us.”The Giants have long history of bringing back former franchise pillars into their front office in advisory roles. Ron Wotus, the longest-tenured coach in club history, is a special advisor to baseball operations. Barry Bonds is a special advisor who has an open invitation to join the team in Oracle Park and hang out in the batting cage. Willie Mays and Will Clark are special assistants, a...

Gary Payton II set to return from calf injury against Dallas Mavericks

Published Wed, 12 Feb 2025 18:25:12 GMT

SAN FRANCISCO — Gary Payton II will return from his calf strain for the Warriors’ game against the Dallas Mavericks on Saturday night, coach Steve Kerr said.Payton has been out since Nov. 28 when he strained his right calf mid-way through the Warriors’ loss to the Sacramento Kings. The 31-year-old has been out for 17 of the Warriors’ 31 games this year with numerous injuries.The Warriors could use Payton’s stellar on-ball defense, especially against MVP hopeful Luka Doncic. Golden State’s defense as a whole has a middling 115.7 defensive rating with Draymond Green serving an indefinite suspension and Payton sidelined for the majority of the year.“Our defense has not been great lately. We’ve got a lot of issues in terms of staying in our shell,” Kerr said. “Too many holes in the shell on the weak side, back cuts, things like that. Gary is a great defender, good to have him back and we’ll see how to fit him in and who i...

Five-bedroom home in Los Gatos sells for $4.1 million

Published Wed, 12 Feb 2025 18:25:12 GMT

48 Whitney Avenue – Google Street ViewA spacious house located in the first block of Whitney Avenue in Los Gatos has new owners. The 2,837-square-foot property, built in 1955, was sold on Dec. 11, 2023. The $4,100,000 purchase price works out to $1,445 per square foot. This two-story house presents a roomy floor plan, featuring five bedrooms and four baths. The home’s outer structure has composition shingles on the roof. Inside, a fireplace adds character to the home. The property is equipped with forced air heating and a cooling system. The property’s backyard showcases both a spa and a pool.Additional houses have recently been sold nearby:In August 2023, a 3,629-square-foot home on Loma Alta Avenue in Los Gatos sold for $4,300,000, a price per square foot of $1,185. The home has 4 bedrooms and 5 bathrooms.On Los Gatos Boulevard, Los Gatos, in November 2023, a 4,247-square-foot home was sold for $5,100,000, a price per square foot of $1,201. The home has 5 bedrooms and 5 bathrooms....

Teen arrested after deadly attack on his family in Fresno County, deputies say

Published Wed, 12 Feb 2025 18:25:12 GMT

FRESNO, Calif. (KSEE/KGPE) - A 14-year-old boy has been arrested on suspicion of homicide following the death of his parents on Wednesday, in what the Fresno County Sheriff's Office initially described as a "violent incident."According to the Fresno County Sheriff's Office, the 14-year-old boy was responsible for the deaths of his mother, Se Vang, and his father, Lue Yang, both 37 years old. Deputies say the 14-year-old was also responsible for injuring his 11-year-old sister. She is expected to survive her injuries. Another family member, a seven-year-old boy, was also in the home at the time but was not injured in the incident. Oakland PD officer killed in line of duty Investigators say at around 7:40 p.m. on Wednesday, they responded to the home on the 4700 block of Dunlap Road, near Miramonte. The 14-year-old had called 911 describing a break-in and an attack on his parents and sister, adding that the suspect had fled the scene in a pickup truck.Deputies arrived at the scene a...